FranchiseInsider #31: Storage

Franchise Insider  #31

Storage

Just One More Franchise Opportunity
(that you probably didn't know you could own) 

Yup. I said STORAGE. The President of Home Depot stated just this month in June that he sees storage as the up and coming huge money-maker of the near future. Why? Boomers are down-sizing, Millenials are moving....a lot! Everyone is going to college, and we are changing our environment constantly. That means, we have to have a place to temporarily store our stuff. Yes, he also said it was boring. But he likes boring and so do I. Stable, repeatable, straight forward, few moving parts and needed wherever there are people who like their stuff.


Owning a storage franchise model means you are going to be investing heavily up front. Lots of high assets are required: trucks or vans, storage units (100), property, warehouse. All up front. But after you are up and running you are set for a very long time. This business requires few employees, a small amount of marketing, some creative thinking (remember, college students need storage as much as the elderly- how do you market to both effectively?) Doing this on your own is one way to do it ( not smart). Going the franchised business route is the BEST way. Why? because the marketing makes the brand and the brand brings in the business. You wont' be sorry to have the 'heavy lifting' done for you. It's well worth going with a group that is aggressively 'moving' people in your direction. Ha!

It's not rocket science to own your own business. It's just different from the masses. A great business isn't for everyone, but it might be for you...

contact me to learn more or to explore any of the other options

FranchiseInsider Spill #20: Direct Marketing

Franchise Insider   #20

Direct Marketing and Advertising

Just One More Franchise Opportunity
(that you probably didn't know you could own) 

Just when you thought you had to cram into a big corporation to use your marketing skills, a franchise opportunity shows up on my blog! 
Yup. A franchise that works with small  to medium businesses to help them grow their businesses through social media, SEO, direct mail. Your services not only reach the customers the business wants to reach, but provides valuable feedback to the business on how to tweak their marketing, how to grow their base and  draw new customers in.

As the franchisee of a Direct Marketing Franchise you meet with small business owners, discuss their needs, help them select the best methods for outreach, and provide the services they need with printed materials, mailings, Internet outreach, posts, technology. You have the full support of the home office that creates direct mailing materials, creates websites, etc. Your biggest asset is your shining personality. If you love to work B2B and work with small business owners, this is your wheelhouse franchise industry. You can be a one-person company, or build a team of go-getters that can transform your city's economy and grow the businesses in it. 

This is a home-based business, so SAHMs, DAHMs, this is a great opportunity for you! 

It's not rocket science to own your own business. It's just different from the masses. A great business isn't for everyone, but it might be for you...

contact me to learn more or to explore any of the other options

FranchiseInsider #19: Home Improvement Services

Franchise Insider    #19

Home Improvement Services

Just One More Franchise Opportunity
(that you probably didn't know you could own) 

Painting, bath and kitchen updates, cabinets, flooring, window cleaning, deck cleaning, blinds, carpet cleaning, floor refinishing, just look around your  home and there's a franchise that addresses repairing or updating everything in and around it.But you need to understand that these franchise models are NOT looking for technicians or handymen. they are looking for executive owners: leaders, masterminds who can build a team, connect with the customers, and run a LARGE business. You aren't competing with painter John from down the road. With the Home Improvement franchise niche the widget almost doesn't matter. It's the execution of the system, the leadership that matters. 

As the franchisee of a home improvement business, you'll be hiring technicians, training them in the system that is related to the brand name, scheduling work and meeting customers. These franchises are often home-based with no visibility apart form the trucks and vehicle-wraps you invest in, so SEO has to be strong and quality of work has to be stellar. You'll be networking with Business-to-business contacts as well as your everyday consumer, so you actually ARE the best example of the brand. Many of these types of franchises can  often be built up to be run semi-absentee, so once you have the doors open and have hired an excellent manager and staff, you are on your way!

It's not rocket science to own your own business. It's just different from the masses. A great business isn't for everyone, but it might be for you...

Contact me to learn more or to explore any of the other options.

FranchiseInsider #20: Retail Services

Franchise Insider  #20

Retail Services!

Just One More Franchise Opportunity
(that you probably didn't know you could own) 

We pass these franchises daily and don't give them a thought...until we need them. Need a battery? Did your phone-screen break? Need a new keyboard for you laptop? How about a screen-repair for your back door? Do you need to send a package? How about just need an envelope or a photo for your passport? When you need them, you expect them to be nearby and ready to serve. Everyone knows about them and uses them, but few know that these kinds of retail services are really franchises. 

As the franchisee of a retail service business, you'll be hiring, training, scheduling and creating marketing materials. These franchises require large Class A retail space that has good foot traffic and good visibility from the road. You'll be networking with Business-to-business contacts as well as your everyday consumer. With just a few employees you can run a postal serve, with a large  group of employees you can run a hardware business. All of these types of franchises are designed to be run semi-absentee, so once you have the doors open and have hired an excellent manager and staff, you are on your way!

It's not rocket science to own your own business. It's just different from the masses. A great business isn't for everyone, but it might be for you...

Contact me to learn more  or to explore any of the other options.

FrranchisInsider Candy Spill #15: Burgers!

CANDY SPILL   #15

Yup. Burgers. Fast-Food and Otherwise.

Just One More Franchise Opportunity
(that you probably didn't know you could own) 

Burger places have been a fast food staple for decades (and no, McDonald's was NOT the first)  Why? Because everyone loves picking up a simple burger and not having to cook or clean up. And everyone loves the grease, the juice, the flames, the fries, the drive thru-.... it's just an inner need that Americans have to get a meal fast and easy from someone else! 
sarcasm... ya have to love it. 
But in all seriousness, burgers and fast food ARE a staple of American good eats. Sure, McDonald's and Wendy's are here to stay even if they are struggling to get their menu more healthy. But the fun news is that the new burger places are already healthy and many of them are build-a-burger-friendly, meaning you can get a variety of healthy meats, toppings and sides so the health-factor soars with these kinds of brands and draws a bigger crowd. so while McD is dealing with playground issues (ewww), your place is dealing out healthy, fresh burgers in a great atmosphere and modern amenities.

If you like the combination of burgers and fast food (or even semi-fast food) you'll like the profit margins of these kinds of models. Build out is high because of the need for a hood in the kitchen, but  the public is willing to pay high dollar for a healthy burger. Worried about the big-name competition? Don't be. Not only is there always room for one more, but much of the public actually prefers and looks for the up-and-coming burger place. Remember when 5-Guys was brand new? That's what you would be investing in - a new way to do fast food. There's tons of opportunity for creativity. And, there's plenty of room for YOU! Most of these models have a semi-absentee aspect to them once they are built out, up and running. Hire a great day-to-day manager and expand with your second in a few months. Why not?

It's not rocket science to own your own business. It's just different from the masses. A great business isn't for everyone, but it might be for you...

contact me to learn more or to explore any of the other Candy Spills on this blog.

FranchiseInsider Candy Spill #11: Elder Care

CANDY SPILL   #11

 

Elder Care

 
Another franchise opportunity
(that you probably didn't know you could own)

We hear and watch the commercials about elder care all over the place, but did you know that there are several different ways to serve and care for our elderly loved ones? There's the non-medical types of care, which is  basic care and service in an elderly person's home. There's a model that is preventative care that focuses on  balance and diet. There's elderly care that focuses on nursing care in-home. Then, there are the high-touch medical models. There are placement services that help families find the right kind of facility to move Mom or Dad into When they've reached that point where they just can't be safe in their own home any longer. There's Dementia or  Alzheimer's assessment and care.  Many of these models have an additional revenue stream of temporary injury care, special needs care-giving for children or adults with mental or emotional challenges.  All of these models are surprisingly high-technology, so you can not only keep tabs on your clients and your staff, but inform the family with status updates! Very impressive! some models start as home-based and scale up to office space, while others require an office space from the start. (one model is staffing medical care facilities, so it's all home-based!-nice!) Whatever model you choose, it's a growing model because elder care is one of the hottest and fastest growing markets in franchising. If you can follow the system you WILL be successful.

As the executive owner of any of these models you don't need to be a nurse to manage a team of care givers or nurses, but you do have to have a heart for the elderly and good communication skills. When you invest in a franchise, you are trained on how to hire the right kind of staff, how to run a business that cares for the elderly- even how to deal with the insurance. As the franchisee of an elder-care or special needs- care franchise, your job is to make certain your clients have the right kind and quality of care. You'll hire employees, manage the schedule, market, meet with physicians, church leaders, elder-care facility leaders,hospitals, and families. Owning n elder care franchise is rewarding, challenging and serves the community in a uniquely supportive way. We take care of those who've gone before us and honor them.

It's not rocket science to own your own business. It's just different from the masses. A great business isn't for everyone, but it might be for you...

contact me to learn more or to explore any of the other Candy Spills on this blog.